Industries · Restoration · Rebuild: Restoration lead
The calmest voice in the worst week of someone's year.
Water, fire and mould restoration is sold in an emergency. Tone matters more than production value, and most restoration ads get the tone wrong.
Campaign scenarios for restoration
What to do in the first hour after a flood
Insurance claim walkthrough in plain language
Mould inspection explained without alarm
24/7 response promise delivered by the character
The same character, all four peaks
Campaign 01
Storm season
One hero scene, short social cuts and a still set, all from Rebuild’s Character Core.
Campaign 02
Freeze-thaw
One hero scene, short social cuts and a still set, all from Rebuild’s Character Core.
Campaign 03
Wildfire smoke
One hero scene, short social cuts and a still set, all from Rebuild’s Character Core.
Campaign 04
Hurricane recovery
One hero scene, short social cuts and a still set, all from Rebuild’s Character Core.
Send us the restoration mascot you already own.
We will come back with a character direction and a first campaign concept.