Onyx the panther directing a character production on a soundstage

Shinobi Strategy Production

Onyx: director on stage

The production team behind the platform

We direct the character for you.

Strategy, character definition, films, social cuts, localization and ongoing direction, all held to one persistent character file.

Start a character build See directed work

Character lock

Scene direction

Production

Campaign delivery

Built for

Consumer brandsCreatorsSportsEntertainmentProductsEducationServicesIP ownersConsumer brandsCreatorsSportsEntertainmentProductsEducationServicesIP owners

Production reel 01

Different characters. One directed world.

Virtual humans, graphic characters, and tactile performers can share a campaign without collapsing into one visual recipe.

Production ensemble

Hit every mark

A virtual performer, a geometric hare, and a tactile robot in one sound-led take

Performance

Distinct physical language

Camera

One readable move

Craft

Mixed media with purpose

Sound

Every action lands

Sora

The cue

A storyboard world becomes a performance after one deliberate direction

Performance direction

We direct the beat before we produce the frame.

Posture, eye line, anticipation, action, reaction, and camera intent are resolved together. That is what separates character footage from character performance.

Inside the production

Every decision leaves a visible trail.

The character is locked first. Direction, shots, review and delivery stay connected to that identity.

Character build

We build from an existing mascot or develop a new character. Visual identity, expression, personality, language, behavior, voice, worlds, and rules are resolved before production begins.

First campaign

One business objective becomes concepts, then a full deliverable set: hero film, social cuts, stills, audio. You approve the concept before anything is produced.

Operations

A monthly rhythm: seasonal campaigns, social output, localisation, new worlds, and a growing archive. Every rule we learn is written into Character Memory so it holds next year.

What Production covers

Character strategy

What role the character plays in the brand, and what it must never become.

Mascot development

Turning existing artwork into a full character, or designing one from scratch.

Campaign strategy

What to say each quarter, to whom, and in what order.

Video production

Hero films and social cuts produced from the character file.

Advertising creative

Paid social and pre-roll built to be tested, not admired.

Social content

A weekly rhythm the character can actually keep.

Localisation

Market-by-market adaptation, not translation.

Character management

Ongoing ownership: rules, worlds, voice, archive, quality.

What it costs

One residency. Everything inside it.

There is a single engagement. The character, four films a month, a post every day, and the television, streaming, Google and Meta placement we buy and run for you.

On air

Television and streaming

Daily post

One character. On television, and in the feed every single day.

We write it, direct it, voice it, publish it and buy the airtime. You approve the character once, then watch it show up on the screens your customers already use.

Living room streamingSmart television appsAd supported film and seriesSport and news streaming

What arrives every month

Television and streaming

Your character runs as a real commercial on living room screens.

Monthly impressions: 42K to 100K
Unique households: 8.3K to 33K

Character films

Broadcast caliber films written, voiced and directed by our team.

Films a month: 4
Delivery: One a week

Daily social presence

A custom character post every day, published and replied to for you.

Posts a month: 30
Channels: 4

Search and social ads

Paid campaigns across Google, YouTube, Instagram and TikTok.

Cost per view: $0.01 to $0.04
Reporting: Weekly

Ranges reflect typical delivery at the included budget. Actual results vary by market, audience and season.

Studio Residency

$7,489a month

One partnership that covers the character, the films, the daily posting and the paid placement that carries it to screens.

Speak with the director first

Available payment methods depend on your location and device. Billed monthly, no long contract.

Character and craft

A complete Character Core: look, personality, movement, language and locked voice
Three approved worlds the character can live in
Four broadcast caliber character films every month, one a week
One commercial cut prepared for television and streaming

Daily presence

One custom character image published every day, thirty a month
Posting across Instagram, TikTok, YouTube Shorts and X
Daily comment replies and community engagement in character
A dedicated account director who runs the calendar

Placement we pay for

Television and streaming airtime, bought and paid for by us
Google and Meta placement, bought and paid for by us
Campaign build, audience targeting and bid management by our media team
Weekly reporting with reach, views, visits and conversions

Available now

Character systems and recurring production.

Character strategy, development, campaign films, social series, branded content, localization, and ongoing character management.

Expanding next

Longer stories and interactive worlds.

Episodic animation, larger entertainment commissions, 3D, games, and interactive character experiences are part of the longer-term Production direction, not a current service promise.

Every Production client is run inside the platform. Nothing is produced off the books.

Which means you can take the account over yourself at any point: the character, the rules, the worlds and the archive are already in your workspace.

Talk to us