Kellan / Virtual human
The decision was restraint.
One breath establishes the character before speed takes over. The face, silhouette, and teal jacket remain the recognition anchors.
Outputs: hero film, vertical cut, campaign stills
Work
What continuity looks like when a character goes to work.
The work below uses Shinobi Strategy demonstration characters to show the full sequence: identity, direction, world, campaign, and localization.
Character fields
Consumer brandsCreatorsSportsEntertainmentProductsEducationServicesIP ownersConsumer brandsCreatorsSportsEntertainmentProductsEducationServicesIP owners
Selected work / Demonstration studies
Range without losing authorship.
Each study starts with a different character problem, then chooses the craft that makes the performance land.
Kellan
Hold the breath
Virtual human campaign study / Identity through acceleration
Edda
Fix the beat
Hand-drawn comedy study / Product action through timing
Edda / 2D animation
The decision was timing.
A failed product creature creates the setup. Edda's repair and release create the character, joke, and pack shot in one action.
Outputs: launch film, social loop, reaction set
Before · vector file, one poseAfter · Practical miniature city set
Forge · Shinobi Strategy demonstration
Scroll to direct
Demonstration film 01
A world responds to the character.
Forge does not simply occupy the miniature city. His action gives the scene its rhythm, reveals the world, and creates the final campaign image.
Forge
The final light
A miniature city activates in a sound-led continuous take
Second world / Live
Loop holds the voice.
A parallel performance for another market.
01 · How the character was defined
Rules first, production second.
We fixed Forge’s face geometry and colour values, defined how far his expression can move, approved the worlds he can build, and wrote the never-list before directing a single frame.
Characters / Identity systems
Pipes
Editing
Blaze
Locked
Dusty
Locked
Face
Round muzzle, wide-set eyes, 12% brow lift max
Wardrobe
Navy overshirt, red cap, tan utility belt
Colour
Navy #1D2B45 · Red #C7362F · Fur #8A5A33
Personality
Warm, unhurried, dry humour, never smug
Never
No ladders. No competitor jokes. No shouting.
02 · Continuity proof
One identity across every campaign output.
Hero film
Forge: identity locked
Social cut
Forge: identity locked
Still campaign
Forge: identity locked
Localized version
Forge: identity locked
03 · One campaign brief
“Launch the character with one hero story, then carry the idea across every audience touchpoint.”
Hero film
60sThe 2am Call
Social cut
30sKitchen version
Social cut
15sHook-first vertical
Social cut
15sQuestion opener
Still set
3 framesPaid social
Radio
30sLocal drive time
In-store screen
LoopShowroom
Localised cut
30sES-MX
Recruitment
30sCrew hiring
This demonstration shows how one approved story becomes a connected campaign system while the character's identity remains intact.
Library / Localize
English: US
“Give me one minute. I will show you the part that matters.”
CTA · See how it works
Español: MX
“Dame un minuto. Te enseño la parte que de verdad importa.”
CTA · Descubre cómo funciona
Dialogue rewritten, currency and CTA adapted, voice re-cast.
04 · Another market
Same character. Different market. Not a translation.
The Spanish cut is not the English script in Spanish. The dialogue is rewritten for how the offer is normally made, the call to action changes, and the voice is re-cast at the same age and humour.
Want to see what your character could become?
Create your characterPipes, Blaze, Rocky, Sparky, Bolt and Dusty are Shinobi Strategy demonstration characters, not client mascots.