Product · Vibes
Pick the intent. The system handles the craft.
You choose a creative direction: Cinematic, Neighbourhood, Premium, Comedy, Social Native, Hero, Educational, High Energy, Documentary. Behind that choice the system sets camera movement, pacing, editing rhythm, lighting, expression range, dialogue style and sound design. You never touch a technical setting.
Create / Vibe
What should this feel like?
Cinematic
Neighbourhood
Premium
Comedy
Social Native
Hero
Educational
High Energy
Documentary
Camera, pacing, lighting and delivery are set from this choice.
What it holds
- Nine production presets built from real advertising formats
- Each Vibe controls camera, pacing, lighting, edit and delivery
- Vibes respect the character's rules: a calm character stays calm in High Energy
- Custom Vibes can be saved per brand
Why it exists
Brand teams should be able to choose creative intent without translating it into technical production settings.