Product · Character Memory
Rules that stick, permanently.
Save the standing instructions that come out of real work: the character never mocks a rival, a signature object always stays in frame, a title is spoken a specific way, or one world is reserved for seasonal stories.
Memory / Pipes
The character never points directly at the audience.
Supporting characters are always called “the crew”.
Never mention or mock a competitor.
The signature prop is crimson, never white.
Applied to every future output automatically.
What it holds
- Permanent rules written in plain language
- Rules carry a reason so new team members understand them
- Applied automatically to every production and localisation
- Memory grows with the account: year two is better than year one
Why it exists
These accumulated rules are what makes a character yours rather than a render.