Pricing
One partnership. The character, the films and the airtime.
Shinobi runs the character end to end: identity, monthly films, a post every day, and the paid placement that puts it on television screens and feeds.
Studio Residency
One partnership that covers the character, the films, the daily posting and the paid placement that carries it to screens.
Available payment methods depend on your location and device. Monthly, no long contract. The airtime and ad placement are paid for by us, inside the fee.
Character and craft
- A complete Character Core: look, personality, movement, language and locked voice
- Three approved worlds the character can live in
- Four broadcast caliber character films every month, one a week
- One commercial cut prepared for television and streaming
Daily presence
- One custom character image published every day, thirty a month
- Posting across Instagram, TikTok, YouTube Shorts and X
- Daily comment replies and community engagement in character
- A dedicated account director who runs the calendar
Placement we pay for
- Television and streaming airtime, bought and paid for by us
- Google and Meta placement, bought and paid for by us
- Campaign build, audience targeting and bid management by our media team
- Weekly reporting with reach, views, visits and conversions
What the residency delivers
Films, daily posts, television and paid reach. All four, every month.
Television and streaming
One character. On television, and in the feed every single day.
We write it, direct it, voice it, publish it and buy the airtime. You approve the character once, then watch it show up on the screens your customers already use.
01
Television and streaming
Your character runs as a real commercial on living room screens.
- Monthly impressions
- 42K to 100K
- Unique households
- 8.3K to 33K
02
Character films
Broadcast caliber films written, voiced and directed by our team.
- Films a month
- 4
- Delivery
- One a week
03
Daily social presence
A custom character post every day, published and replied to for you.
- Posts a month
- 30
- Channels
- 4
04
Search and social ads
Paid campaigns across Google, YouTube, Instagram and TikTok.
- Cost per view
- $0.01 to $0.04
- Reporting
- Weekly
Ranges reflect typical delivery at the included budget. Actual results vary by market, audience and season.
The rhythm you get
Week one
Character direction locked, month planned, first film in production.
Every week
One finished character film, formatted for television and for social.
Every day
One custom character image published, and the community answered in character.
Every month
Placement bought and managed by us, then reported against reach and response.
Questions we get asked
Is the media budget really included?
Yes. Television and streaming airtime and Google and Meta placement are inside the fee. We buy it, run it and report on it.
Can we spend more on media?
Yes. Anything above the included placement is added at cost, with no markup from us.
How many videos a month?
Four finished character films, one a week, plus the cuts needed for television and social formats.
Who posts the daily content?
Your account director. One custom character image every day, plus replies to the community in character.
Do we need an existing mascot?
It helps, and it is the sharpest starting point. If you do not have one, the residency includes building the character first.
Who owns the character?
You do. The Character Core, the approved assets and the library are yours and sit in your own workspace.
Is there a long contract?
No. Billing is monthly. Most brands stay because the character compounds, not because they are locked in.
Directing the character yourself with an in-house team? Shinobi Studio is our software, with monthly plans shown inside the workspace. Enter Shinobi Studio.