Solutions
Organised by what you are trying to do.
Not by the technology behind it. Pick the problem you actually have and we will tell you what the character has to be able to do.
Shift: campaign lead · Existing mascots
Selected direction
Keep the recognition. Build the character behind it.
We take the mascot people already know from products, venues, screens, packaging, or campaigns and turn it into a character that can perform without losing the identity audiences recognize.
Input
One business objective and the existing character file
Direction
Story, behavior, world and Vibe approved before production
Output
A connected set of films, cuts and campaign frames
01
Existing mascots
Keep the recognition. Build the character behind it.
We take the mascot people already know from products, venues, screens, packaging, or campaigns and turn it into a character that can perform without losing the identity audiences recognize.
02
Virtual brand influencers
A face that posts every week and never leaves.
A character that shows up consistently across social, with its own voice, opinions inside brand rules, and a content rhythm that does not depend on an employee staying at the company.
03
Social content
Weekly output that still looks like one brand.
Short vertical pieces produced in volume from the same character file, so a month of posts looks deliberate instead of assembled from whatever was available.
04
Commercials
Hero films built from a character system.
Longer-form character-led spots for broadcast, pre-roll and landing pages, built from the same core as the social work so the campaign holds together.
05
Multilingual campaigns
The same character, fluent in your markets.
Campaigns adapted rather than translated: dialogue, references, currency, terminology and voice adjusted per market while the character stays the character.
06
Seasonal campaigns
Four peaks a year, prepared in advance.
Seasonal worlds and offers saved once, then re-run every year with new copy: so the holiday campaign takes an afternoon instead of six weeks.
07
Product characters
Give the product itself a personality.
Characters built around a product or service line, useful for explaining something technical without a talking-head video.
08
Brand spokescharacters
A permanent presenter for the brand.
A character that carries announcements, offers, recruitment and customer education: the role a paid spokesperson would hold, without the contract.
09
New character creation
No mascot yet? Start with one worth keeping.
Character design, personality, voice and rules developed from your brand and market: built inside the system from day one so it can be used immediately.
Not sure which one you are?
Tell us what you sell and what you are trying to get in front of people. We will be direct about whether a character is the right answer.