Product · Voice
One voice, not a voice per video.
Every character carries a voice profile: age impression, tone, pace, accent, confidence, humour, formality and delivery style. It is part of the brand identity, not a dropdown you re-pick each time.
Voices / Pipes: primary
Age impressionMid 40s
EnergySteady, never hyper
DeliveryConversational, short sentences
AccentNeutral US, light Midwest
HumourDry, self-deprecating
NeverShouting, sarcasm, hard sell
What it holds
- Persistent voice profile attached to the character
- Age impression, energy, delivery, accent, pace, humour, authority
- Things the voice never does: shouting, sarcasm, hard sell
- Localised voice variants that keep the same personality in another language
Why it exists
People recognise a voice before they recognise a face on a phone screen with the sound on.