Industries · HVAC · Frost: HVAC technician
Two seasons, one character, sixty pieces of content.
HVAC marketing lives and dies on two peaks a year. Most companies scramble for creative in May and again in October, and the brand looks different every time.
Campaign scenarios for hvac
First heatwave tune-up offer, filmed in a hot upstairs bedroom
Furnace safety check with the character in a basement
Maintenance plan explainer that makes a boring product feel simple
Emergency no-heat call answered at night
The same character, all four peaks
Campaign 01
Pre-summer tune-up
One hero scene, short social cuts and a still set, all from Frost’s Character Core.
Campaign 02
Heatwave emergency
One hero scene, short social cuts and a still set, all from Frost’s Character Core.
Campaign 03
Fall furnace check
One hero scene, short social cuts and a still set, all from Frost’s Character Core.
Campaign 04
Winter no-heat
One hero scene, short social cuts and a still set, all from Frost’s Character Core.
Send us the hvac mascot you already own.
We will come back with a character direction and a first campaign concept.