Industries · Roofing · Ridge: Roofing foreman
Your mascot is already on every truck. Put it in every feed.
Roofing brands spend years building a recognisable character for trucks, yard signs and door hangers, then post stock drone footage that looks identical to the three competitors in the same zip code.
Campaign scenarios for roofing
Post-storm damage check offer, filmed as a neighbourhood walk-up
Financing explainer delivered straight to camera in plain English
Before and after roof reveal with the character on the driveway
Crew recruitment spot that makes the company look like somewhere to work
The same character, all four peaks
Campaign 01
Storm season
One hero scene, short social cuts and a still set, all from Ridge’s Character Core.
Campaign 02
Spring inspection push
One hero scene, short social cuts and a still set, all from Ridge’s Character Core.
Campaign 03
End-of-year financing
One hero scene, short social cuts and a still set, all from Ridge’s Character Core.
Campaign 04
Holiday thank-you
One hero scene, short social cuts and a still set, all from Ridge’s Character Core.
Send us the roofing mascot you already own.
We will come back with a character direction and a first campaign concept.