Industries · Pools & Spas · Tide: Pool designer
Sell the season, not the chemistry.
Pool companies talk about equipment and chemicals. Customers are buying a summer.
Campaign scenarios for pools & spas
Pool opening day countdown
Water chemistry explained in fifteen seconds
Equipment upgrade for quieter, cheaper running
Winterisation before the first freeze
The same character, all four peaks
Campaign 01
Opening
One hero scene, short social cuts and a still set, all from Tide’s Character Core.
Campaign 02
Peak summer
One hero scene, short social cuts and a still set, all from Tide’s Character Core.
Campaign 03
Repair season
One hero scene, short social cuts and a still set, all from Tide’s Character Core.
Campaign 04
Closing
One hero scene, short social cuts and a still set, all from Tide’s Character Core.
Send us the pools & spas mascot you already own.
We will come back with a character direction and a first campaign concept.